Problem:
McDonald's has introduced a new line of healthy foods and beverages.
In 350 words, Identify the positioning and differentiation strategies for the product and service. Please provide reference(s).
Discuss how will we communicate, advertise and market our health food product.
Positioning is about how we differentiate our healthy foods and service in the minds of the prospect. Differentiating With Different Types of People...winning customers.
Please provide reference(s).