Differentiation or best-cost strategy


Best Buy competes aggressively on price with rivals such as Costco Wholesale, Sam's Club, Wal-Mart and Target but is also know by consumers for its first-rate customer service. Discuss how you would characterize Best Buy's competitive strategy. Should it be classified as a low-cost provider, differentiation, or best-cost strategy? Explain your answer.

(150-200 words).

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Business Management: Differentiation or best-cost strategy
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