Question 1:
Illustrate out the following terms:
• Measure.
• Drop Caps.
• Baseline Grid.
• Widow.
• Ligature.
Question 2:
What is the differentiation between tracking and kerning?
Question 3:
Illustrate out the four (4) factors which affect readability and illustrate out how each of them makes readability better.
Question 4:
Illustrate out the four (4) objectives why a company needs to set up design strategies?
Question 5:
State and give the definition of the two tools which professional marketers use to assess the potential of a concept?