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Differentiation and positioning-unified western grocers

Problem:

I need your help with finding and writing on DIFFERENTIATION and POSITIONING. We are writing a term paper as a team. And my section is on Differentiation and Positioning and the organization we selected is Unified Western Grocers. I have no idea what differntiation and positioning means and I don't know where to start or where to look. Can you help me with this.

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Marketing Management: Differentiation and positioning-unified western grocers

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