1) What do you mean by Product and Product Line.
2) What do you mean by Product differentiations? Write down its advantages.
3) Write down the name of some products which have stayed in the maturity stage for a long time.
4) Write a detailed note on Product Positioning.
5) "The brand endows on a product a guarantee of success." Do you agree? Justify your answer with suitable example..
6) Explain Packaging and write down its importance as a Product attribute.
7) Write down the difference between the terms: 'product testing' and 'test marketing'.
8) Define brand name. How must brand name be decided for any product?
9) Packaging has been criticised as being expensive, giving no extra value and often deceptive. How would you justify marketers’ use of packaging?
10) Write down difference between Brand Awareness and Brand Image.