1. What is meant by branding? Why must a marketer brand his products?
2. Write down the benefits of branding a product.
3. Write down the difference between branded product and a commodity.
4. Describe the significance of Individual brand and family brand.
5. What do you mean by brand equity? Describe the approaches to brand valuation.
6. ‘Brand identifies the seller or market’ – Explain in detail.
7. Describe how do retail activities add value to products and services?
8. Describe how can store layout be used to influence customer traffic patterns?
9. Which of the main pricing objectives is most significant for retailers?
10. Describe the current and emerging trends of retail situation.