Healthcare marketing
• Review the Terminal Course Objectives, accessed by clicking on the Course Information tab at the top of your screen, scrolling down to the Course Objectives, and then selecting "View class objectives."
• How will accomplishing these objectives support your success in management?
• What risks or challenges might a health care manager encounter if he or she has not mastered these objectives? Explain your answer.
Additionally needed -
Course Objectives:
o Analyze and differentiate the options offered by multiple marketing research firms to ascertain the best method for gathering customer perceptions about healthcare services and organizations
o Plan a marketing strategy for a healthcare organization that increases market awareness in a target market
o Assess the cost of various marketing methods used by healthcare organizations and the potential return on investment
o Explain how marketing results are gathered and assessed for healthcare organizations
o Describe the various marketing media options available for healthcare organizations and their potential for building awareness and sales
2-3 paragraphs with references.