I need assistance in defining the difference between a marketing manager and a marketing analyst.
Also, because ITO is an IT outsource service company I think that better utilization of various distribution channels and overall marketing is needed but I need help fleshing out this angle.
Here are the assignment details:
Reflect on your role as the new Marketing Manager of ITO. How is this experience different from your previous roles as a Marketing Analyst? What vision do you have for ITO's marketing, and how will it fulfill the company long term goal and desired placement in the market? How would you communicate this vision with others in the company, especially to higher management and the CEO? How would you organize the Marketing Analysts that report to you in a way that will best help carry out this vision (assuming the CEO and management "buy in")?