Task: Effective Communication Case Study Memo
Prepare an internal memo in which you evaluate and analyze the effectiveness of communication among an organization and its publics to make recommendations to senior management. Select one of the following case studies located in the text, Public Relations Practices as the bases for your memo:
- The Tylenol Murders
- Exxon Corporation’s Bad Good Friday
- The Katrina Kalamity
- Wendy’s Fingers a Hoaxer
Based on your selected case study define and answer all of the following questions in your memo:
Question 1: Evaluate the effectiveness of the communication between the organization and its intended public(s).
Question 2: Identify the different publics involved in the case study. Differentiate between the internal and external publics involved.
Question 3: What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?
Question 4: Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?
Question 5: If this crisis were to occur today, how would new technologies, such as the Internet, impact this case?
Question 6: Due to the recent globalization of markets, would the outcome of this case be different if the events occurred today?
Be certain to use at least three (3) cited sources and have at least three (3) in-text citations that follow the APA standards on format. The sources must come from UOP textbook, and peer reviewed articles found through the online class material and the library.