1. Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.
2. Analyze the significance of the external environment's impact on health care organizations.
3. Examine the purpose and importance of service area competitor analysis.
4. Examine the role of internal environmental analysis in identifying the basis for sustained competitive advantage.
5. Examine the organizational value chain, including the components of the service delivery and support activities.
6. Analyze the roles of and the relationships among organizational mission, vision, values, and strategic goals, and why they are called directional strategies.
7. Apply analytic skills to define strategic problems, generate and evaluate strategic alternatives, and develop implementation tactics.
8. Examine the nature of directional, adaptive, market entry, and competitive strategies.
9. Examine pricing strategies available to health care marketers.
10. Examine barriers to new product development that comply with initiatives in the health care industry.
11. Differentiate between the target customer segments and positioning products within these segments as they apply to health care organizations.
12. Differentiate between value-adding service delivery strategies and value-adding support strategies.
13. Analyze the interrelationship among situation analysis, strategy formulation, value-adding service delivery and support strategies, and action plans.
14. Use technology and information resources to research issues in the strategic management of health care organizations.
15. Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.