Differentiate between brand name and corporate image


Assignment

What are the differences between "brand name" and "corporate image"? Are these terms related? In a two- to four- page paper (not including the title and reference pages), explain your position.

Your paper must be formatted according to APA style , and it must include citations and references for the text and at least two scholarly sources.

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Marketing Management: Differentiate between brand name and corporate image
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