In this open-book exam, we continue to review some of the marketing topics covered in this course. In your own words, answer the following questions in detail in a Word document and submit it before the due date. (No late assignment is allowed.)
1. Review T-3: Positioning, BPS, and Value Proposition, then answer the following questions:
(1) What is positioning in marketing?
(2) When it comes to selling coffee drinks to consumers, McDonald's and Starbucks have different market positions. Explain each of these two brands' PoP and PoD in the coffee drinks category.
(3) Use the example for the reading, write a BPS for McDonald's coffee
2. Review T-4: Product Level, PLC, Product Portfolio, then answer these questions:
(1) What is product life cycle?
(2) What is the difference between a product's Growth and Maturity stage?
3. Review T-5: Branding, and answer these questions:
(1) Describe a consumer journey map for a car purchase made by a recent college graduate.
(2) If you are a marketing manager of a car dealership, what are the touch points along the journey map that you can use to promote your business to this customer.
4. Review T-6: Intergrated Marketing Communications, and answer this question:
(1) For a local car dealership, what are the Paid, Owned, and Earned Media that it can use for marketing communications?
2. MAKE SURE that in your writing there is no COMMA SPLICE, or you will fail this assignment.
3. MAKE SURE that in your writing there is no other grammatical mistakes that we have discussed in class.
4. Format required: (You will fail this assignment if any of the requirements below is not met.)
Have opening and closing sentences in each paragraph.
No spelling errors.
Double-space; 12 points font-size