Different ways to use metadata in e-businesses


E-businesses frequently attempt to appear high in search engine rankings as associtaed to one or more "search terms". As the example, may be Oracle Corporation (a leading database software vendor) would wish to appear high if someone typed in "database." E-businesses have different ways of attempting to appear in those search engine rankings, comprising the use of metadata, use of those search terms in their Web site, and, of course, paying a fee to search engine companies for given search term to appear high when that word or phrase is entered.

Suggest search terms (words or very short phrases) you would suggest the following businesses try, to make sure they seem high in search engine results. Then try few different search engines, enter those terms, and see if they do appear high on list of "hits."

Write your summary of what terms you suggested, why you proposed them, and findings for each site listed.

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Business Management: Different ways to use metadata in e-businesses
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