Different types of marketing research


Problem: Select an organization with which you are familiar. Describe the importance of marketing research to your selected organization's management team. In your paper address the following:

1) Define market research in terms of your organization (not out of a book).

2) If your selected organization uses marketing research, identify the different types of marketing research it uses and describe their importance to the organization.

3) If your selected organization does not currently use marketing research describe the different types of marketing research that would be beneficial to the organization.

APA Format, cite references

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Marketing Management: Different types of marketing research
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