Problem 1. In your opinion, what are the different segments of the automobile market? Discuss the type of people who buy minivans, pickup trucks, sports cars, SUVs, compact cars, and luxury cars. Are there any benefits for the auto companies to segment the market? Give reasons for your answer. Is it possible for a company to attract the customers of a different market segment into their own market segment and still earn a profit? Why?
Problem 2. Why is it important for marketers to monitor current trends in marketing? How does a marketing information system identify and measure trends? How would you design a marketing information system for a product of your choice?
700 words plus one reference