Problem:
I have been hired by Furniture Company as a marketing consultant. The company is based in the U.S. and manufactures a line of home furnishings, specially chairs, sofas, love seats, and reclining chairs. The company strategy is to focus on the U.S. market only. The company manufactures the furniture in three plants spread across the U.S. (North Caroling, Minnesota, and California). The company sells to distributions and major retailers chains that sell furniture (department stores and furniture stores chains). The company is looking for ideas on how they can differentiate their furniture products to complete in the US consume furniture market. I need to outline at least three (3) different product dimension/design parameters and give examples for each design parameter of how the Furniture Company could differentiate their products and relate the descriptions to the furniture products.