Question 1: Describe the importance of segmentation. As well write in brief different bases of segmentation.
Question 2: What do you mean by the term market targeting? Write in brief the process of assessing and choosing the market segment for targeting.
Question 3: Write a detailed note on the market positioning with appropriate illustrations.
Question 4: Describe in brief the micro and macro environmental factors. As well write its impact on the marketing.
Question 5: Illustrate the term consumer behavior? Describe in brief its significance and application in marketing with examples.
Question 6: Describe the concept of need and motivation and its impact on the marketing.
Question 7: What do you mean by group dynamics? Write in short different kinds of groups.
Question 8: Define the terms perception and sensation. Describe in brief selection, organization and interpretation of stimuli.
Question 9: Write a detailed note on the social surroundings and its impact on the marketing?