Assignment:
Nike, Reebok, and Converse are strong competitors in the athletic shoe market. The three use different advertising and marketing strategies to appeal to their target markets. Use one of the search engines on the Internet to identify information on this market. Go to the Web sites for these three companies ( www.Nike.com ; www.Reebok. com ; www.Converse.com ). Gather background information on each, including its target market and market share. Design a questionnaire based on this information and survey a sample of students. Prepare a report on the different perceptions of each of these three companies, their shoes, and related aspects. Present the report in class and defend your findings.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.