Differences in the marketing strategy


Please assist with the given problem. Include references.

Problem: Pick a product that has both industrial as well as consumer application. As its marketing manager, discuss the differences, if any in your approach towards the marketplace, that is your marketing strategy. Discuss the factors, such as customer characteristics and product characteristics, that induce these differences in the marketing strategy.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Differences in the marketing strategy
Reference No:- TGS01612329

Now Priced at $20 (50% Discount)

Recommended (97%)

Rated (4.9/5)