Assignment:
KFC (Kentucky fried chicken) is undertaking international business in China. The business environment can pose challenges stemming from cultural differences between the home country and China.
1. What was the particular challenge facing the company?
2. What has been done by the company to cope with the challenge?
3. How good or bad was the company in coping with the challenge?
4. What could the company do to improve its practices in coping with the challenge?