Differences between marketing channels


Problem: Prepare a paper comparing and contrasting how a company of your choice markets online, television, print media, etc. to its target customer audiences. Please include 3 or more references to the literature and other sources (company literature, etc.) in preparing your assignment. Consider these items in your assignment:

1. Describe at least 3 different media channels used by the company to market their products and services.

2. Describe the differences between these marketing channels.

3. Describe the similarities of content of these marketing channels.

4. Describe the strengths and weakness of each marketing channel.

5. Explain which marketing channel do you feel is most effective and why?

5. Which of the marketing channels will continue viable in the future and why?

Complete the assignment per the APA format, including a reference page for all cited and referenced sources.

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Marketing Management: Differences between marketing channels
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