Differences between host country and the u.s. market


Problem:

Your manager, Mr. Smith, was impressed with the country you chose (Brazil), and he wants you to give him more information regarding your host country (Brazil). He explains that you must prepare a report for him discussing the business environment of your selected host country (Brazil). He also explains that the report should contain researched information regarding the target market in terms of the people, the economy, and the government.

Discuss the target market in terms of the people, the economy, and the government for your selected host country (Brazil). Report on any key data that will inform your manager of the most important possible differences between your host country (Brazil) and the U.S. market.

The business environment
The total population
Population growth rates
Ethnic and religious makeup
Per capita GDP
Income disparity
Unemployment rates
Education levels and literacy rates
Key industries
Economic output
Inflation
National debt

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