Differences between continuity selling and cross-selling


Assignment:

1. What do we mean by "features, advantages, benefits"? Give an example of each for a product of your choosing.

2. Think about an advertising campaign you have seen recently. Who was the advertiser, and what was the "big idea" the advertiser was trying to convey? Was it successful?

3. What are the main differences between continuity selling, cross-selling, and up-selling?

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Marketing Management: Differences between continuity selling and cross-selling
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