Problem:
Select a product or service provided by your company. What stage is your selected product or service at in the product life cycle? What types of changes will occur to the product or service as it continues to move through the product life cycle? How will these changes affect your company's marketing strategy?
Select three different organizations that have a similar product or service and compare the prices with your organization's product or service. What is the difference between the prices among the different organizations. What is the rationale for this difference?