Assignment:
Q. 1 (600 words)
Response to ONE of the following discussion questions:
Option 1: After reading Chapters from (Lee & Kotler, 2016) and watching the YouTube video by Jeff Jordan, discuss the differences between commercial marketing and social marketing including how different social marketing experts define social marketing.
Option 2: After watching the videos by Brene Brown on empathy and blame, describe your understanding of the difference between empathy and sympathy and discuss what role they might play in our efforts to influence health behavior.
A minimum of two references are required for your initial post. To earn maximum points for participation, you must post your initial post, peer responses, and final post on three separate days. Review the Grading Guidelines for Discussion Questions in the Course Guide to be sure you are meeting all of the requirements.
References:
Brown, B. (2013). Brenee Brown on empathy versus sympathy [Video File].
Brown, B. (2015, February 3). Brenee Brown on blame [Video file].
Explained: The difference between commercial marketing and behavior change marketing [Video file].
Q . 2 (400 words)
These Reflection Journals encourage you to compare previous coursework and work experience to basic concepts of marketing in public health. Watch the video on how to complete the reflection journals. Journal assignments are based on the required reading, lectures, and discussions. Journal assignments should follow the ORID format.
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Reflection Question
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Response
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Objective (O) - While doing the required reading, listening to lectures or participating in class discussions, what is one thing that stood out to you?
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Reflective (R) - What memories or associations did this one thing raise for you; what did it remind you of?
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Interpretive (I) - What new insights have you gained from thinking about what stood out to you and the memories or associations it raised for you?
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Decisional (D) - How will you incorporate this new insight into your public health practice?
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Video: https://content2.learntoday.info/cune/MPH588/Week1-ReflectionJournals.pptx