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Difference between demographic and psychographic data

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Problem 1. What is the difference between demographic and psychographic data?

Problem 2. When should demographic data be used to make marketing decisions?

Problem 3. When should psychographic data be used to make marketing decisions?

Problem 4. Is psychographic data more important than demographic data? Please illustrate your argument with at least two examples.

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Marketing Management: Difference between demographic and psychographic data

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