1. Discuss the difference between breakthrough (radical) improvement and continuous incremental improvement.
2. Discuss the approach of trying to select and hire only the most creative applicants as an organization's approach to becoming more creative.
3. Why might technology forecasting be important to commodity industries such as petroleum re?ning, bottled water, and tax services?
4. How does one reconcile the de?nition of quality as meeting customer needs in cases where customers cannot articulate those needs?