Difference between an argument and rhetoric


I’m not a native speaker i’m an international student and this is my first year .. I have and assignment which is 2 parts and the word must be over 400. I don’t want it to be perfect but what is important its good quality .. I have 2 sources for the two questions the first one is :

1) Who tries to convince us to do/believe something?  How do they try to convince us?

Using what you have learned from reading Bowell and Kemp’s “Introducing Arguments,” explain the difference between an “argument” and “rhetoric.” Create an example of each (don’t copy, create)

The source is :https://www.docdroid.net/hmq5/foundation-of-inquiry.pdf.html .. you just read for this question from page (17-36)

2) After watching President Obama’s speech on September 10, 2014 (National Address on ISIS), answer the questions below:

What does President Obama state as the strategy in the fight against ISIS?

Did President Obama’s speech use argumentative or non-argumentative methods to persuade?  Provide examples.

In your opinion, did President Obama build public support to take action against ISIS? Why or why not?

The second source is : https://www.youtube.com/watch?v=spIWGoNZnaU

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