Problem
Your client is a large Australian health charity dedicated to fighting a women's disease. Every year, they hold an event where women are encouraged to wear pink skirts to raise awareness and funds for the disease.
The campaign is positioned as 'a bit of fun for an important cause', it is colourful and encourages everyone-men and women-to get involved by dressing up and showing off. Some participants like to sell their skirts or make custom ones for the campaign. The main target demographic is 35-44 year old women, but this year they want to reach out to younger women and men (18-34 years old).
Devise and describe and influencer campaign brief for them, from campaign goal and campaign hashtag, through to campaign deliverables (you do not need to create a mood board).