Problem: Considering the change in Twitter i.e. CEO Jack Dorsey develops a communications strategy for the change agent and the methods used to mitigate the threat of resistance to the change process.
Communication plan layout
Step 1: Assess the Situation, People, Channels and Needs
Step 2: Create the Change Communications Plan
- Objectives based on the business goals (what success looks like)
- Key messages
- Communication strategies and tactics
Step 3: Prepare Key People for Their Critical Influencer Role (In this case, identify who in the company would be key people for influence: Management, Stakeholders, etc)