Problem 1. Describe a financial planning product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a financial planning product or service that failed over the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?
Problem 2. What are three lessons learned relative to the importance and effectiveness of forecasting market demand? What are three lessons learned relative to the importance and effectiveness of market research? Based upon the above answers what concepts and analytic tools could someone use in the development of a marketing audit?