Problem: From your perspective as a specialty coffee consumer, does Starbuck's strategy seem to be well matched to industry and competitive conditions? Does the strategy seem to be keyed to maintaining a cost advantage, offering differentiating features, serving the unique needs of a niche, or developing resource strengths and competitive capabilities rivals can't imitate or trump (or a mixture of these)? Do you think Starbuck's strategy has evolved in recent years? Why or Why not?