Course Objectives:
Recognize situations that present potential legal and ethical issues and develop solutions for those issues.
Discuss the opportunities provided by technology for businesses.
Apply critical thinking skills to analyze business situations.
Construct a strategic marketing plan.
Interpret the challenges a company faces in developing new products in today's global economy.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Assess the major influences in current consumer and organizational buying decisions.
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Analyze marketing decision support systems and their impact upon marketing management systems.
Answer questions:
How will accomplishing these objectives support your success in management?
What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.