Solved: Developing marketing strategies-computing product lines, Marketing Management

+44 141 628 6080
[email protected]

Developing marketing strategies-computing product lines

PROBLEM: You are a member of a team that has been assigned to develop marketing strategies for the company's home office computing product lines:

- Desktop PCs
- Notebook computers
- Handheld minicomputers

Choose one of these product lines and describe how you would market the product to any three of the following groups:

- Yourself
- Your parents
- Your children or,
- Your grandparents

Decide whether it would be best to:

- Target all three generational groups
- Specialize on one group

Explain your decision. If you select the option to specialize on one group, identify the group and explain why you selected it.

View Complete Question

Solution Preview :

Prepared by a verified Expert

Marketing Management: Developing marketing strategies-computing product lines

Reference No:- TGS01612753

Now Priced at $25 (50% Discount)

Recommended (91%)

Rated (4.3/5)

Have a Question? (oR Write a Review)

Write atleast 100 words!!

Recent Questions Asked Marketing Management

Q : Swot external analysis for the college

I have been employed as the Professional Education Program (PEP) Advisor for a small college to do an SWOT external analysis for the college. Our advertising budget is limited to $20,000.

Q : Changing the business and marketing environment

In their book Radical Marketing, Sam Hill and Glenn Rifkin lay out a set of guidelines that can help other companies emulate the radical marketers. Review the list, pick three, and explain why you think they've had the most impact on changing the

Q : Good corporate marketing-unethical corporations

Problem 1. Given the two scenarios below, discuss if they are examples of good corporate marketing, or unethical corporations taking advantage of the consumer. Fully explain your answer please:

Q : External opportunities and threats

What do I need need address about the 3 schools for comparison in the industry? How can I better advertise my small University? what are my situation analysis including external opportunities and threats?

Q : Developing marketing strategies-computing product lines

You are a member of a team that has been assigned to develop marketing strategies for the company's home office computing product lines:

Q : Elite entrepreneurs and marketing executives

You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives.

Q : How global firm differ from marketing to us-based companies

Problem: Discuss how using print, web-based, e-mail, sales calls in a global firm differ from marketing to US-based companies.

Q : Developing at least six different products

One of the scientists working in the Research and Development department told me the other day that he actually has to be involved in developing at least six different products for every one we market. He said they were "precursors," I think it wa

Q : Liability for discrimination or sexual harassment claims

What actions does organizations generally take to protect itself from liability for discrimination or sexual harassment claims?

1934386

Questions
Asked

3,689

Active Tutors

1424729

Questions
Answered

Start Excelling in your courses, Ask a tutor for help and get answers for your problems !!

ask Question

Solution Preview :

Prepared by a verified Expert

Marketing Management: Developing marketing strategies-computing product lines

Reference No:- TGS01612753

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Swot external analysis for the college

Q : Changing the business and marketing environment

Q : Good corporate marketing-unethical corporations

Q : External opportunities and threats

Q : Developing marketing strategies-computing product lines

Q : Elite entrepreneurs and marketing executives

Q : How global firm differ from marketing to us-based companies

Q : Developing at least six different products

Q : Liability for discrimination or sexual harassment claims

How the major schools of thought within sociology

What when people get involved in community and social change

How are schools important in the struggle for power

Identify problems and concerns that contributed

Problem regarding culturally relativistic

Compare critical feminist theory and power-control theory

Review the real-life cat and mouse chase

Solution Preview :

Prepared by a verified Expert

Marketing Management: Developing marketing strategies-computing product lines

Reference No:- TGS01612753

Recent Questions Asked Marketing Management

Q : Swot external analysis for the college

Q : Changing the business and marketing environment

Q : Good corporate marketing-unethical corporations

Q : External opportunities and threats

Q : Developing marketing strategies-computing product lines

Q : Elite entrepreneurs and marketing executives

Q : How global firm differ from marketing to us-based companies

Q : Developing at least six different products

Q : Liability for discrimination or sexual harassment claims

Asked Questions