Please assist with the given problem.
Segmenting and combining are two alternate approaches to developing market-oriented strategies. Which of the following statements concerning these approaches is true?
Answer
a. Combiners treat each submarket as a separate target market.
b. Segmenters try to develop a marketing mix that will have general appeal to several market segments.
c. A combiner looks at various submarkets for similarities rather than differences.
d. A segmenter assumes that the whole market consists of a fairly homogeneous group of customers.
e. Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.