Task: Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information:
I. Purpose - why has the plan been written
II. Table of Contents
III. Executive Summary - this is short and concise and covers the principal points of the report and is prepared after the plan has been written
IV. Introduction - what product and foreign country did you select and why
V. Situational Analysis - describe the product to be exported
VI. Country History - present a brief history of the country as it relates to its origins and trade history
VII. Cultural Overview - what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product
- Consumer attitudes toward product
- Educational levels - ability to comprehend instructions, ability to use product
- Languages - labels, instructions
VIII. Political Environment - present an overview of the governance structure of the country along with any legal-political forces
- Certain features required or prohibited
- Label and packing requirements
IX. Export Marketing Plan - present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening
X. Economic Development - how developed is the country and how will this influence the success of your product
- Purchasing power
- Wages
- Infrastructure
XI. Summary
For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.
Your paper is to be a minimum of 5 pages in length and be in APA format to include:
?The use of headings and subheadings
?Times New Roman 12-point font
?Double-spaced lines
?Two spaces after punctuation
?1 inch margins
?Paragraphs with a minimum of 3 sentences
?The first line of each paragraph should be indented 1/2 inch
?Include in-text citations for each thought that is not your own (information derived from another source)
?A reference (or works cited) page For assistance with APA formatting please review the following resources: