Developing business with minority markets


Assignment:

Q1. Many people in minority groups, including African Americans, Hispanic Americans, Asian Americans, and Native Americans, do not invest. What exploratory research should Edward Jones do to develop business with these minority markets?

Q2. Another group with low investment activity includes those who stopped their education at the high school level. What factors should Edward Jones representatives consider in designing focus groups with these potential clients?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Developing business with minority markets
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