Problem:
Understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of developing and implementing a strategy. There are many products and services today where the target customer is part of the supply chain. The Web sites Wikipedia, Mary Kay Cosmetics, and Craig's List are just a few examples
• Give an example of a product or service where the target customer is part of the supply chain.
• Describe the types of innovations or improvements that have come from involving the target customer in the supply chain.
• Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.