Developing an environmental analysis and target market


Problem:

I need assistance in developing an environmental analysis and target market for a cleaning company. I am trying to focus on it from a social, economic, technological, competitive, and regulatory standpoint as well as to whom I will be selling. I am supposed to describe my target market demographically, geographically, psychographically and the benefits sought and usage rate.

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Marketing Management: Developing an environmental analysis and target market
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