Developing an elevator speech


Assignment:

Please respond to the following:

1. Watch the following Lynda.com videos from the video serious Giving Your Elevator Pitch with Todd Dewett:

  • "Benefits to an Elevator Pitch" (2:01)
  • "Making an Initial Connection"
  • "Structuring your Pitch" (3:57)

2. Then, rank the following factors in order of importance when developing an elevator speech, and provide a rationale for your response.

-Speech is confident, not arrogant

-Use of positive and compelling words

-Short in duration

-General to the industry in question

-Specific to the company's mission and company's values

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Business Law and Ethics: Developing an elevator speech
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