Developing a unique selling proposition


Discuss the below:

Q1: Using the internet, research and analyze a case involving ethical issues surrounding corporate governance from a global position. A common example may be where a corporate board of directors breached one or more duties, such as the duty of loyalty to its shareholders, although there are many other areas where business ethics are at the center of a case that originated at the governance level of an organization.

Briefly describe the facts of the case briefly and the legal issue. Also, discuss the effect of the case from a global business perspective and on society in general.

Q2: Name a current advertising slogan you believe is particularly effective for developing a unique selling proposition. Explain the methods the company uses, the target market, and strategies that you think are efective in advertising this product. Please post a visual of the ad or a link to an Internet site where we can see the ad.

Your responses in the discussion board must be well written according to CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a great place to find resources

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Business Law and Ethics: Developing a unique selling proposition
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