Assignment:
1. One of the most challenging publie policy issues curently facing Direct Marketers is:
a. Getting the right advertising message in the right advertising media
b. Invasion of privacy
c, Marketing to senior citizens
d. Irritating Infomercials
e. Making sure consumers have bigger mail boxes
2. ______uses short- term incentives to encourage the purchase of
a. Push Personalization
b. Personal selling
c. Consumer sales promotion
d. Mass media advertising
e. Public Relations
3. Public Relations is usually thought of as:
a. Being free to the brand/company doing the PR
b. Offering a more credible form of promotion
c. Able to reach a target market in a way/form that might be difficult otherwise
d. All of the above are correct
4. I am a small local bank with two branches and I want to promote the opening of my third and newest branch to High Income Homeowners in a small rural community. My objective is to get people to respond now by visiting the new Branch and open new accounts. My best approach is to use:
a. Network TV Advertising
b. Direct Mail
c. Viral Marketing
d. Personal Selling
5. The first major decision in developing a successful advertisement is to determine:
a. What the budget
b. What the communication object is
c. If you should hire a celebrity endorser
d. What media you will use
6. Sometimes when you are gathering information online about a product you're interested in buying, afterwards you'll see Ads for that same product on other sites you visit even though you're visiting those sites for other purposes. This is an example of one of the great benefits to Companies of online marketing - the ability to use______ to identify, target and position to a Target Market based on their actions online.
a. Push and pull strategies
b. Diverse economic indicators
c. Behavioral segmentation
d. Disintermediation
e. Horizontal channel integration