You have been approached by the proprietor of a shop that sells sweets, to assist him in designing his online interaction strategy with his customers. He runs a single successful shop, located in a major shopping center, that prides itself on personalised customer service.
He wishes to expand both his customer base and his interaction with existing customers, and would like your help in developing a strategy and order for investing in and adoptioning the following technologies:
- desktop only website
- mobile only website
- mobile applicaiton
- online sales
- social media
You should present the order that the technologies should be adopted by the business and justify the order. Additionally, for each item you must fully discuss the pro's and con's of each approach. Your response should be 1 - 2 pages in length.