Element A – Communication Plan (2000 words)
During 2014 Malaysia Airlines experienced two airline crashes which severely damaged the company’s global reputation, image and financial position.
Acting as a senior communication officer for Malaysia Airlines you have been tasked with developing a strategic communication plan designed to assist the company in rebuilding its reputational and financial position in the global airline sector.
Element B – Press Release (500 words)
Write a press release for Malaysia Airlines designed to communicate one of the messages determined in your communication plan (Part A).