Developing a short-term and long-term action plan


Assignment:

Q1. How would you raise an ethical concern in this organization? List all of the resources available to you. Which ones would you be likely to use? Why or why not?

Q2. Imagine that you’re the CEO of a small manufacturing company. An employee has dumped toxic waste in a nearby stream. Who would you call into your office, and what would you want to know? Develop a short-term and long-term action plan for dealing with the crisis. Who would you communicate with and why?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Developing a short-term and long-term action plan
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