Developing a rank-order scale for soda preferences, Marketing Research

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Developing a rank-order scale for soda preferences

Assignment:

Develop a rank-order scale for soda preferences of college students. What are the advantages and disadvantages of this type of scale?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Developing a rank-order scale for soda preferences

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Marketing Research: Developing a rank-order scale for soda preferences

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