Problem:
Retail store operations include, among other things, developing a merchandising strategy, store layout and atmospherics, store sales force staffing, and customer service operations. Do you think that a company like Best Buy will maximize sales if it "customizes" stores, based on the demographics of the local area, to fit a particular market segment description? Or, would a company like Best Buy generate more sales if the stores were more alike and had similar merchandise and customer service, with maybe some minor variations in merchandise?