Problem: Can you assist me in developing a Marketing Plan for a health insurance company in a marketing outline form?
The marketing plan should include the following information:
1. Executive Summary
2. Situation Analysis
o Market Summary
o SWOT Analysis
o Competition
o Product Offering
o Keys to Success
o Critical Issues
o Historical Results
o Macroenvironment
3. Marketing Strategy
o Mission
o Marketing Objectives
o Financial Objectives
o Target Markets
o Positioning
o Strategies
o Marketing Mix (Four P's)
o Marketing Research