Assignment:
A student team is approached by a customer to help with formulating a marketing plan. Much is already known about what the customer requires for this project. For instance, the product involved and the type of promotion that the customer wants to use. Furthermore, the instructor provides instruction on the methods for developing a marketing plan and the students have to simply follow these instructions. For instance, there is a 10-step plan for how to develop a promotion plan. This includes specific analysis tools such as for example for identifying the different market segments. What type of project is this?
A. A task project
B. A discipline project
C. A problem project
D. A chaotic project