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Developing a global marketing plan

Question 1. How can the International Trade Administration (ITA) and the Export-Import Bank (Ex-Im Bank) assist you in developing a global marketing plan?

Question 2. What factors support or impede the localization or globalization of products/services and promotion?

Question 3. What is a global product?

Question 4. What is a global currency?

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Other Management: Developing a global marketing plan

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